Digital Performance Lead (Paid Media)
Posted By:
Greg Phipps
Salary:
Up to £55,000
Location:
Newcastle
Job Type:
Permanent
Category:
Sales & Marketing
We are looking for an experienced and enthusiastic Digital Performance Lead (Paid Media) to manage the UK digital performance strategy for a leading global automotive brand.
This role provides a unique chance to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team. You will be a senior leader, directly engaging with clients and collaborating with diverse internal teams across the entire digital landscape.
Key Responsibilities:
- Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.
- Develop performance strategies based on thorough analysis and teamwork with channel experts.
- Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.
- Analyze overall performance to guide cross-channel budget allocations.
- Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).
- Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms.
- Maintain a daily routine of performance analysis, evaluation, optimization, and insights.
- Review performance data daily to develop optimization plans with channel teams.
- Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.
- Ensure local teams adhere to the performance roadmap.
- Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes.
Performance Planning and Reporting:
- Lead the performance forecasting and budget approval processes using data-driven methods.
- Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs.
- Share insights and learnings across regional and global teams to maximize impact.
- Connect optimization efforts in multichannel campaigns to strategic reporting, ensuring consistent results.
- Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes.
Skills/Experience:
- Proven track record in managing performance-focused campaigns across digital channels.
- Extensive knowledge of PPC, Display, Paid Social, and Programmatic channels.
- Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).
- Ability to convert strategy and planning into effective digital execution.
- Strong analytical skills to identify actionable insights and improve performance reporting.
- Competence in integrating specialist inputs into a cohesive performance narrative.
- Understanding of digital media KPIs and strategies to achieve them.
- Skilled in presenting to and communicating with clients, addressing feedback and inquiries effectively.
- Ability to simplify complex technical issues and detailed campaign analyses for client communications.
- Experience in performance planning and forecasting
