Digital Performance Lead

Posted By: Greg Phipps
Salary: Up to £55,000
Location: Newcastle upon Tyne, Tyne & Wear
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working with a leading provider of digital marketing solutions. They are looking for an experienced and enthusiastic Digital Performance Lead to manage the UK digital performance strategy for a leading global automotive brand.

This role provides a unique chance to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team. You will be a senior leader, directly engaging with clients and collaborating with diverse internal teams across the entire digital landscape.

Key Responsibilities

• Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.
• Act as the primary contact for R.A.C.E performance, engaging with the client’s leadership team.
• Develop performance strategies based on thorough analysis and teamwork with channel experts.
• Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.
• Analyze overall performance to guide cross-channel budget allocations.
• Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).

Driving Digital Performance:

• Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms.
• Maintain a daily routine of performance analysis, evaluation, optimization, and insights.
• Review performance data daily to develop optimization plans with channel teams.
• Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.
• Ensure local teams adhere to the performance roadmap.
• Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes.

Performance Planning and Reporting:

• Lead the performance forecasting and budget approval processes using data-driven methods.
• Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs.
• Share insights and learnings across regional and global teams to maximize impact.
• Connect optimization efforts in multichannel campaigns to strategic reporting, ensuring consistent results.
• Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes.

Skills/Experience:

• Proven track record in managing performance-focused campaigns across digital channels.
• Extensive knowledge of PPC, SEO, Display, Social, and Programmatic channels.
• Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).
• Ability to convert strategy and planning into effective digital execution.
• Strong analytical skills to identify actionable insights and improve performance reporting.
• Competence in integrating specialist inputs into a cohesive performance narrative.
• Understanding of digital media KPIs and strategies to achieve them.
• Skilled in presenting to and communicating with clients, addressing feedback and inquiries effectively.
• Ability to simplify complex technical issues and detailed campaign analyses for client communications.
• Experience in performance planning and forecasting.
• Proactive and always seeking ways to improve campaigns and reporting.
• Confident in managing and mentoring team members, including direct reports and wider agency staff.
• Knowledge of the latest trends in ad tech.
• Comfortable working in an agency environment.
• Degree educated.

Why Join Us?

• Innovative Environment: Work with a prestigious automotive brand and contribute to a global performance community.
• Growth Opportunities: Lead digital innovation and revenue enhancement within a growing team.
• Collaboration and Learning: Engage with top marketing and advertising professionals worldwide.